Smartphone Smackdown

There’s been huge buzz lately around the newest version of Samsung’s most popular Android phone, the Galaxy S IV. With an entire suite of never before seen features, the Galaxy S IV is drawing a lot of comparison to its biggest rival, the iPhone 5. Does the new Galaxy really have what it takes to steal the iPhone’s title as the most sought-after smartphone? We’ve compiled a list of specs on each device to let YOU be the judge.

SAMSUNG GALAXY S IV

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Camera –13 megapixel rear camera and a 2 megapixel front camera with new features including:
Dual Recording/Dual Shot – operate both rear and front cameras simultaneously.
Sound & Shot – add sound clips to images
Eraser Shot & Drama Shot – remove certain objects from an image or capture motion shots in individual frames

No Touch Response
Smart Pause & Smart Control – The front facing camera senses the direction of your gaze allowing you to pause a video or scroll through a website with just your eyes.
Air View & Air Gesture – Achieve no touch response by moving your finger in front of the screen.

Display
5-inch HD Super AMOLED display with a 1,920×1,080-pixel screen resolution.


APPLE iPHONE 5

iphone 5App Store- The iPhone 5 is equipped with access to almost 1 million apps. It has the largest and most exclusive selection of apps compared to any other platform.
iTunes- With iTunes, the iPhone 5 has the largest selection of music, TV shows and movies as well as seamless integration with other Apple devices.
Third Party Support- Apple is the leader when it comes to connectivity to third party devices. Car audio systems, speakers and charging docks overwhelmingly favor Apple compatibility.
Build & Battery- The iPhone 5, like it’s predecessor is sturdily built with aluminum and glass.  It’s equipped with a small battery at 1440mAh, but combined with less processing requirements, will get you through more of your day than some of its competitors.

Why Content Rules Over Social Kingdom

Content is King

In 1996, when many of us were busy alphabetizing our VHS collections and tending our flock of Beanie Babies, Bill Gates was making an amazingly accurate prediction concerning the future of the internet. He affirmed, “Content is where I expect much of the money to be made on the internet…the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.” And right you were, Bill.

The current business landscape demands that companies not only provide a product or service, but also some alternative sources of content that will simultaneously entertain and inform, while ultimately increasing brand awareness and driving consumer traffic. Thanks to smart phones and tablets, the typical consumer is flooded with information all day, every day. They are constantly scanning through hoards of material, stopping to focus on only the most engaging content.

So with information inundating our customers from every angle, how do we remain relevant? Simply put, by being fresh and staying social.

For example, when the lights went out at the Super Bowl, Oreo seized the opportunity to utilize some real-time advertising by tweeting an impromptu “You Can Still Dunk in The Dark” ad. According to Forbes, their timeliness and use of social media earned the post 15,000 retweets, increased Oreo’s Twitter followers by nearly 8,000, and amassed more than 20,000 likes on Facebook. With that one timely tweet, they were able to generate immediate brand awareness that left people talking Oreos far longer than their 30-second, multi-million dollar TV spot.

Dunk-in-the-dark

Now obviously, not all brands are as big as Oreo and Super Bowl blackouts aren’t an everyday occurrence. But, thanks to social media, the playing field is relatively level for anyone creative enough to generate share-worthy content. And like Bill Gates said, no company is too small to join in.

Benefits of engaging your audience with fresh, original material:

  • Increased exposure
  • Increased traffic
  • Real-time customer response
  • Loyal fans
  • Improved Sales

 How Can MOD Help?

At MOD, we understand that WHAT your company says is just as important as WHERE it’s being said and we work hard to seamlessly combine those two notions.  We appreciate what makes your business different and utilize that idea to develop your unique social presence.  If you would like to know more about how The Mod Studio can help your business grow through social media campaigns and content creation, then shoot us an email at info@themodstudio.com.

The All New ‘Merica

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Last week, American Airlines announced a change four decades in the making– a new logo along with a completely transformed fleet. Tom Horton, AA Chairman & CEO spoke about the changes in an email, “Our changes on the outside reflect how we’re evolving on the inside. Our new logo and the refreshed exterior of our planes represent more than a change of symbol, but a symbol of change in our path to modernize and innovate. ”

aatail

aaintheclouds

aafull

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The new style is sleek, clean and modern– and we love it! What do you guys think?

The Holiday (Business) Party Done Right

The typical holiday get-together is oft reserved for out of town guests, crazy 3rd cousins and awful ’80s sweaters (preferably worn ironically). But when you move beyond the eggnog and santa suits, a well-thought holiday soiree is actually an easy opportunity to connect with clients.

Make your party stand out in this busy season with something unexpected.

1. Get creative with the swag gifts and the decor

» Send guests home with something they’ll be dying to share (what works for your business, is it the latest gadget, a farm-to-market membership, a letterpress notecard set?)

» Set up something that encourages guests to document the evening like a photo booth, step & repeat or quirky photo pop (ie cardboard cutout, movie scene, etc.)

2. Prepare a multimedia presentation

» Do your clients fully understand your business, do they know all your available capabilities? Put together something educational, but also interesting. Perhaps it’s a video documenting your team members going out into the community to tell them about things you do (think Jay Leno’s classic “Jaywalking” series, get creative with the questions and the editing).

» Satire may not be the best way to speak to your clientele, maybe something more straight forward like an engaging Prezi, or a slideshow of previous projects. This can be running in the background, or you could create a special “viewing room” complete with cozy seating and snacks.

3. Encourage friendly competition

» Classic board games (think Hungry Hungry Hippo, Checkers, Sorry!, Taboo, Chutes & Ladders) are a great way to bring people together, and you can make it interesting by having a competitive series complete with bracket betting and a grand prize. Other competitions could include Lego building or giant Jenga.

Ultimately, you know your clients and your team, so pick something that will help them get to know each other and have some fun. After all, that’s what the holidays are for—togetherness ;)

3 Tips for Successful Email Marketing

1. Clean, Elegant Design
Think of an email much like a billboard; you have but a few seconds to draw me in and get your point across. Don’t obscure your message by packing in as much content as possible. An email is simply a chance to offer an excerpt that will encourage readers to visit the source for more info on: A- something that interests them, B- an upcoming event or promotion, or C- a particular service or product that will benefit them

2. Clear Call to Action
If I’m skimming over your email, will I know what I’m supposed to do next? Have you given me a clear path? Make sure you’ve determined the action steps you’d like readers to take. if you’re telling them about an upcoming webinar or event, make sure there are clear instructions to RSVP or sign up for updates. If you’re offering them advice or tips, direct them to your website for more information or to a dedicated landing page where you can capture their information. The most vital part of making it into your customer’s inbox is to encourage a voluntary redirection to your other channels so that you can continue to engage them.

3. Strategic Timing
After you’ve spent time crafting the perfect message, choosing appropriate photos or graphics and meticulously grooming your contact lists, don’t botch the actual sending. Do a little research on your audience, take a look at your analytics to see when you’ve received the most response previously. And take a bit of advice from those who HAVE done the research; when sending marketing messages, you can typically guarantee the most response when you follow the “midweek, midday” rule.

When have you seen the most success with your email campaigns? What have you found works best for your clientele {and what metrics have helped you gain insight into your campaigns?} We want to hear from you! Drop us a line in the comments or respond on Twitter @theMODstudio